2011年02月13日

日本のファッションは死んだ

GOOD OLE U.S.A.: At least one person is not sold on the Far East as the new frontier. “I do not believe in Asia anymore,” said Jean Touitou, founder and owner of French contemporary brand A.P.C. “I know people are crazy for China, but I’m not at all. And Japan, for fashion − it’s a dead, dead country.”

Which is why Touitou is putting his money in America, New York City’s West Village, specifically, where he’s opening two stores. The first, called A.P.C. Specials, opens Tuesday at 92 Perry Street, with a twist on the standard store concept. Specials will house novelty items, such as quilts made from archived fabrics, as well as overstock from seasons past, to be priced at a discount. The second store, opening in the summer a few blocks away at 267 West 4th Street, will sell the full men’s and women’s collections. That will make three New York stores for the company. A.P.C. opened its first store on Mercer Street in 1993, but, like Asia, Touitou is over SoHo. “I don’t love what’s going around there anymore,” he says. “There’s too many chains and there’s not much personality. It’s a shopping mall situation.”続きを読む
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